Employing a blog post template takes care of the structure, allowing your team to focus on the meat of the content. The different types (or formats) of blog posts are also an essential part of content planning.Ĭrafting a structured, optimized, and well-written post can improve reader experience and boost engagement (critical if you want Google’s crawlers to identify your content as helpful). To stand out, content creators must do more than just brainstorm solid blog topics to consistently publish relevant, engaging content on their blog. However, an estimated 52.5 million blog posts are published every week. More than 55% of marketers feel their blogs are the most critical component of their marketing strategy, and the same percentage indicate blogs provide the best return on investment.
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